Matters of the Heart

The things you see on the road.

Driving along Interstate 70 yesterday in Indiana I saw a billboard with an advertisement for a local hospital. It had two doctors pictured on it, above whom it was displayed in big, proud letters: Highly Skilled Heart Surgeons.

O-kay. You're advertising as quite the accomplishment something I would take as a given, that is, that your heart surgeons are very good at what they do. Am I to assume that, until this most recent advertising campaign, that they lacked something, something you're proud to announce they have overcome?

Would I want, should the need for anyone to handle my thumping gizzard arise, less able heart surgeons to hold my life in their hands? Are there really hospitals out there with less than stellar doctors who might give me a price break on such important matters? Do I want to know the answer to that?

No! I'm going to Indiana so that the Highly Skilled Heart Surgeons can take care of me. Marty is sold on their on oddly reassuring billboard.