Products on the cutting edge

I'm not always sure what to think about advertising or promotions. They can be timid; they can be strong. Yet often I'm just not sure exactly what they are.
I used to buy a beer at duty free coming home from Canada which enticed its patrons on the cigar band that it was 'remarkably drinkable'. I don't know about you, but I simply cannot imagine that as a good advertising slogan. "I say old boy, have you tried this? It is remarkably drinkable." Um, okay.
So today I'm having a spot of tea which commands that I *dare* to drink it. What, is the next step a double dog dare? Or might we skip the protocols and jump right to the triple dog dare? Really, I ask you.
I'm drinking the tea anyways. I never back down from a dare.