Algorithm by McDonald's

I fully understand that the Internet is driven by algorithms. I know that an awful lot, indeed probably more than we realize, of our personal information is out there in the ether. There's no need for this to be too much of a concern, really. Quite a bit of it is public knowledge anyway; my birthday is a matter of public record, me Great Grandpa James once said. For some things, there simply is no point in worrying about who knows them.

Still, when I opened up Facebook yesterday to find an ad about how 61 year olds can earn an easy $75 McDonald's gift card well, I was a tad shocked. I know they know (and they know that I know that they know, and you can keep it going from there) how old I am. But as I have never ordered McD's online, have they made a connection I am not aware of (or, yes, forgot about, as I am 61) between myself and the Golden Arches? It concerns me just a bit.

Any way you slice it, that gift card better get here soon. I'm hungry.