The great unanswered coffee question

As I related a couple of months ago, I bought a used Keurig single cup coffee maker for use at the Shop. My home percolator is not yet happy with me but our relationship is thawing, albeit slowly. You can read about that here if you like: http://thesublimetotheridiculous.blogspot.com/2018/05/lazy-coffee-jealous-percolators.html
Anyway, I was surprised at the cost of the coffee pods, those little plastic cups with a single serving worth of ground coffee which are used with the Keurigs. My daughter helped me on that question by buying me refillable pods (thanks Sweetie!). Still, I can't pass on a good sale when I see one, and I saw one yesterday. It was forty filled pods for ten bucks. So I bought a box.
My only issue is with the flavor: it is listed on the box as 'donut shop'. But which blasted donut shop is it?
Around here, when I think donut shop I think Tim Hortons's. But it's not Tim's flavor at all. Far too weak, and not the least bit robust. Nor does it seem to be Dunkin's or Biggby's or, thankfully, Starbucks (which in my mind is overpriced and tastes burnt). The newfound coffee tastes fine, but I can't associate it with any particular donut shop at all.
I think truth in advertising ought to compel them to simply call it coffee. That's what it is, and they should say as much. Curmudgeon rant over.