Injury to Insult

A long time customer called yesterday for a price on an admittedly expensive item. I told him upfront that it was pricey, so I believe I was playing fair with him. I then told him the price. "Wow," he exclaimed. "You are high."

Okay, dude, you kind of insulted me there. My prices are fair and competitive (as you should know by now), and I warned you that what you were asking for had a significant cost. Further, you don't have to pay it. You don't want to buy it from me, don't buy it from me. No harm, no foul. There's no obligation on your part and I freely recognize that. Indeed, I appreciate you giving me the chance for the sale in the first place. But your remark indicates that you think maybe I'm cheating you. I don't take that kindly.

Then he blurts out, "Is there anywhere else I can get it?"

That started the insulting all over again, but I tried to make a joke of it, even if a veiled barb. "It's not exactly a standard business practice for me to keep a ready list of competitors who beat my price, for referral to my customers." 

I think he got the point. "Uh, I'm sorry, Marty. I didn't mean nothing." The truth is, he probably didn't, so I stayed cool. And he did buy the part; I have his check in hand as I type. Still, I can't help but feel just a little put out just the same.